Month: April 2022
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Let’s Talk About Teams, Turnover, and Trends
With 42% of marketing automation professionals leaving their companies last year, organizations are feeling the expertise pinch. The demand for expertise in marketing (and Marketo Engage specifically) is at an all-time high. When marketing operations turnover means you’re down a team member, or two or three, how do you meet deadlines and minimize disruption? I…
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Take Ableist Language Out of Your Job Descriptions
A friend recently told me about a marketing operations job posting that included the following: The ability to lift objects over 30 pounds The ability to sit or stand for long periods of time Manual dexterity and ability to bend, reach, stoop I honestly can’t imagine any scenario where a marketing ops professional would need…
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Tips for Taking Your Marketo Engage Certification Exam
Becoming officially Marketo Engage Certified is a great way to showcase your expertise in the platform. If you’re preparing to get certified, you may be wondering what it’s like to take it remotely from your own home. I’ve compiled Marketo Certification tips that I’ve gotten from other Marketo Engage Champions as well as my own…
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My Favorite Adobe Summit 2022 Sessions
Adobe Summit is one of my favorite marketing operations conferences. It’s a great chance to hear from Marketo Engage power users, learn about the latest innovations, and get a sneak peek into the Marketo Engage roadmap. Although I dearly miss catching up with everyone in Vegas, Adobe’s done a great job turning Summit into a…
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What I Learned from Accidentally Spamming Our Customers
I recently had the pleasure of chatting with Jessica Meyers on The MO Pros “MOOPs TV.” I shared one of my biggest marketing mistakes: the time I created an infinite loop in Marketo Engage and accidentally spammed 100 of our customers. Serious oops! It was a big learning experience for me and my team, and…
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WTF Is Marketing Operations?
Why Nobody Fully Understands Your Job (and Neither Do You) Every time someone asks me what I do, I silently groan. How do you explain marketing operations? I even have a hard time succinctly explaining my role to people in my own company, let alone friends and family who don’t work in tech. The truth…
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Welcome to Marketing Ops Advice
I’m Amy Goldfine, and I love helping marketing operations professionals grow their careers and work smarter. I’m a 4X Marketo Champion with 10 years’ experience in high-growth B2B SaaS companies. I live in the San Francisco Bay Area with my Cajun Terrier, Helo. Pronouns: she/her. On this site you’ll find posts about marketing operations strategy,…