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WTF Is Marketing Operations?
Why Nobody Fully Understands Your Job (and Neither Do You) Every time someone asks me what I do, I silently groan. How do you explain marketing operations? I even have a hard time succinctly explaining my role to people in my own company, let alone friends and family who don’t work in tech. The truth…
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Great News for Marketo Engage Users
Adobe just made several announcements that should excite Marketo Engage users: Champion applications are open, and Marketo renewal exams are now free! Marketo Engage Champion Applications Are Open You have until June 2, 2023 to apply for the 2023-2024 Marketo Engage Champion Program. I’ve been a Champion since 2019. It’s been a huge boost to…
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Adobe Summit 2023: DRY Clean Your Marketo Engage Instance
Hello and welcome to MarketingOpsAdvice.com, the site to help you grow your marketing operations career and work smarter. If you landed here via my Experience Maker’s Spotlight presentation at Adobe Summit and are looking for more about “DRY cleaning” your Marketo Engage instance, you’re in the right place. Marketo Engage is built on the database…
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See You in Vegas, Baby!
Only one week until Marketo Engage users’ favorite time of year: Adobe Summit! I can’t wait to reunite with old friends and make new ones! I’m excited to take the stage as part of the Marketo Engage Skill Exchange on Thursday. This brand new practitioner-focused track brings you actionable advice from Marketo Engage Champions—just like…
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Listen: My fwd:thinking Episode on Decentralized Campaign Ops
My colleague Geraldine Gudiño Garcia and I were on the fwd:thinking podcast this week talking about how we support our decentralized campaign ops model. Hope you enjoy!
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Listen: My Must Contain Episode on The Four Pillars
I had a great time on the Must Contain podcast talking about my favorite topic: The Four Pillars of Marketing Operations. We discussed how you can use the Four Pillars to strategically grow your Marketing Operations team. Listen now on the web, Apple Podcasts, Spotify, or your favorite app. Hope you enjoy!
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Watch Now: Why It’s Hard to Prove Impact in Marketing Ops
I had a great time on the panel for Perkuto’s “MOps Chat” webinar on “Why It’s Hard to Prove Impact.” We discussed the results of Perkuto and Adobe’s survey of Marketo Engage users’ priorities and challenges, and how marketing ops practitioners can best meet their goals. You can watch the recording now!
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Martech Health Check: Status Notifications
As a marketing operations professional, a key part of your job is administering your team’s martech platforms. You need to make sure your tools are running in tip-top shape, and it’s important to establish routines to keep your instance healthy. This post is the second in a series covering martech “health checks”: simple ways to…
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Register Now: Why It’s Hard to Prove Impact in Marketing Ops
I’m thrilled to be on the panel for Perkuto’s upcoming “MOps Chat” webinar on “Why It’s Hard to Prove Impact.” I’m in incredible company—join me, Brooke Bartos, Jessica Meyers, Darrell Alfonso, and Paul Ferrer for a live discussion on Tuesday, August 30th at Noon PDT / 3:00 PM EDT. We’ll be discussing the results of…
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You Need a Martech Changelog
As a marketing operations professional and a marketing technology admin, how do you keep track of critical changes to your tech stack? Some systems make it easy to track changes, and others…not so much. However, system audit logs only tell you who changed what—but not the why. That’s why it’s crucial to keep a martech…
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How to Be an Ally This Pride Month (and Year-Round): Share Your Pronouns
🌈 Happy Pride Month! 🌈 Time to change your profile picture and Zoom background and wear all your rainbow accessories! That’s all you have to do to be an ally to LGBTQIA+ people, right? Wrong. Allyship isn’t just about what you wear or what you post on social media. It’s about showing respect and empathy…