Category: Hiring
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Listen: My Must Contain Episode on The Four Pillars
I had a great time on the Must Contain podcast talking about my favorite topic: The Four Pillars of Marketing Operations. We discussed how you can use the Four Pillars to strategically grow your Marketing Operations team. Listen now on the web, Apple Podcasts, Spotify, or your favorite app. Hope you enjoy! Amy GoldfineAmy is…
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How to Find a Great Marketing Operations Agency
The demand for marketing operations professionals continues to grow. But that doesn’t always mean hiring full-time, in-house team members. Bringing in outside help is a great way to add capacity to your team, tackle complex projects, and get access to experts. And in this competitive job market, when there are more open roles than people…
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Let’s Talk About Teams, Turnover, and Trends
With 42% of marketing automation professionals leaving their companies last year, organizations are feeling the expertise pinch. The demand for expertise in marketing (and Marketo Engage specifically) is at an all-time high. When marketing operations turnover means you’re down a team member, or two or three, how do you meet deadlines and minimize disruption? I…
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Take Ableist Language Out of Your Job Descriptions
A friend recently told me about a marketing operations job posting that included the following: The ability to lift objects over 30 pounds The ability to sit or stand for long periods of time Manual dexterity and ability to bend, reach, stoop I honestly can’t imagine any scenario where a marketing ops professional would need…
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WTF Is Marketing Operations?
Why Nobody Fully Understands Your Job (and Neither Do You) Every time someone asks me what I do, I silently groan. How do you explain marketing operations? I even have a hard time succinctly explaining my role to people in my own company, let alone friends and family who don’t work in tech. The truth…