Category: Campaign Ops
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Listen: My fwd:thinking Episode on Decentralized Campaign Ops
My colleague Geraldine Gudiño Garcia and I were on the fwd:thinking podcast this week talking about how we support our decentralized campaign ops model. Hope you enjoy! Amy GoldfineAmy is the founder of MarketingOpsAdvice.com. She is passionate about helping marketing operations professionals grow their careers and work smarter. Amy is a 4X Marketo Champion with…
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What I Learned from Accidentally Spamming Our Customers
I recently had the pleasure of chatting with Jessica Meyers on The MO Pros “MOOPs TV.” I shared one of my biggest marketing mistakes: the time I created an infinite loop in Marketo Engage and accidentally spammed 100 of our customers. Serious oops! It was a big learning experience for me and my team, and…
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WTF Is Marketing Operations?
Why Nobody Fully Understands Your Job (and Neither Do You) Every time someone asks me what I do, I silently groan. How do you explain marketing operations? I even have a hard time succinctly explaining my role to people in my own company, let alone friends and family who don’t work in tech. The truth…