Category: Career
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Listen to My Ops Cast Episode: WTF is Marketing Operations?
It probably comes as no surprise that I love talking about the Four Pillars of Marketing Operations. So you can imagine that I was thrilled when Ops Cast by the MO Pros asked me to come on the show to discuss it! I had a great time chatting with Michael Hartmann, Mike Rizzo, and Naomi…
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Tips for Taking Your Marketo Engage Certification Exam
Becoming officially Marketo Engage Certified is a great way to showcase your expertise in the platform. If you’re preparing to get certified, you may be wondering what it’s like to take it remotely from your own home. I’ve compiled Marketo Certification tips that I’ve gotten from other Marketo Engage Champions as well as my own…
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What I Learned from Accidentally Spamming Our Customers
I recently had the pleasure of chatting with Jessica Meyers on The MO Pros “MOOPs TV.” I shared one of my biggest marketing mistakes: the time I created an infinite loop in Marketo Engage and accidentally spammed 100 of our customers. Serious oops! It was a big learning experience for me and my team, and…
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WTF Is Marketing Operations?
Why Nobody Fully Understands Your Job (and Neither Do You) Every time someone asks me what I do, I silently groan. How do you explain marketing operations? I even have a hard time succinctly explaining my role to people in my own company, let alone friends and family who don’t work in tech. The truth…