Category: Marketo Engage
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Great News for Marketo Engage Users
Adobe just made several announcements that should excite Marketo Engage users: Champion applications are open, and Marketo renewal exams are now free! Marketo Engage Champion Applications Are Open You have until June 2, 2023 to apply for the 2023-2024 Marketo Engage Champion Program. I’ve been a Champion since 2019. It’s been a huge boost to…
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Adobe Summit 2023: DRY Clean Your Marketo Engage Instance
Hello and welcome to MarketingOpsAdvice.com, the site to help you grow your marketing operations career and work smarter. If you landed here via my Experience Maker’s Spotlight presentation at Adobe Summit and are looking for more about “DRY cleaning” your Marketo Engage instance, you’re in the right place. Marketo Engage is built on the database…
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See You in Vegas, Baby!
Only one week until Marketo Engage users’ favorite time of year: Adobe Summit! I can’t wait to reunite with old friends and make new ones! I’m excited to take the stage as part of the Marketo Engage Skill Exchange on Thursday. This brand new practitioner-focused track brings you actionable advice from Marketo Engage Champions—just like…
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Listen: My fwd:thinking Episode on Decentralized Campaign Ops
My colleague Geraldine Gudiño Garcia and I were on the fwd:thinking podcast this week talking about how we support our decentralized campaign ops model. Hope you enjoy! Amy GoldfineAmy is the founder of MarketingOpsAdvice.com. She is passionate about helping marketing operations professionals grow their careers and work smarter. Amy is a 4X Marketo Champion with…
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Watch Now: Why It’s Hard to Prove Impact in Marketing Ops
I had a great time on the panel for Perkuto’s “MOps Chat” webinar on “Why It’s Hard to Prove Impact.” We discussed the results of Perkuto and Adobe’s survey of Marketo Engage users’ priorities and challenges, and how marketing ops practitioners can best meet their goals. You can watch the recording now! Amy GoldfineAmy is…
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Martech Health Check: Status Notifications
As a marketing operations professional, a key part of your job is administering your team’s martech platforms. You need to make sure your tools are running in tip-top shape, and it’s important to establish routines to keep your instance healthy. This post is the second in a series covering martech “health checks”: simple ways to…
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Register Now: Why It’s Hard to Prove Impact in Marketing Ops
I’m thrilled to be on the panel for Perkuto’s upcoming “MOps Chat” webinar on “Why It’s Hard to Prove Impact.” I’m in incredible company—join me, Brooke Bartos, Jessica Meyers, Darrell Alfonso, and Paul Ferrer for a live discussion on Tuesday, August 30th at Noon PDT / 3:00 PM EDT. We’ll be discussing the results of…
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Resources for Learning Marketo
Whether you’re new to marketing ops, switching marketing automation platforms, or want to deepen your technical skills, there are a ton of resources to teach you how to learn Marketo Engage. From guided trainings to YouTube to blogs to Slack, there are lots of ways to learn how to use Marketo Engage. If you think…
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MarTech Health Check: Marketo Morning Routine
As a marketing operations professional, a key part of your job is administering your team’s martech platforms. You need to make sure your tools are running in tip-top shape, and it’s important to establish routines to keep your instance healthy. This post is the first in a series covering martech “health checks”: simple ways to…
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Tips for Taking Your Marketo Engage Certification Exam
Becoming officially Marketo Engage Certified is a great way to showcase your expertise in the platform. If you’re preparing to get certified, you may be wondering what it’s like to take it remotely from your own home. I’ve compiled Marketo Certification tips that I’ve gotten from other Marketo Engage Champions as well as my own…