Category: Watch & Listen
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Adobe Summit 2023: DRY Clean Your Marketo Engage Instance
Hello and welcome to MarketingOpsAdvice.com, the site to help you grow your marketing operations career and work smarter. If you landed here via my Experience Maker’s Spotlight presentation at Adobe Summit and are looking for more about “DRY cleaning” your Marketo Engage instance, you’re in the right place. Marketo Engage is built on the database…
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Listen: My fwd:thinking Episode on Decentralized Campaign Ops
My colleague Geraldine Gudiño Garcia and I were on the fwd:thinking podcast this week talking about how we support our decentralized campaign ops model. Hope you enjoy! Amy GoldfineAmy is the founder of MarketingOpsAdvice.com. She is passionate about helping marketing operations professionals grow their careers and work smarter. Amy is a 4X Marketo Champion with…
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Listen: My Must Contain Episode on The Four Pillars
I had a great time on the Must Contain podcast talking about my favorite topic: The Four Pillars of Marketing Operations. We discussed how you can use the Four Pillars to strategically grow your Marketing Operations team. Listen now on the web, Apple Podcasts, Spotify, or your favorite app. Hope you enjoy! Amy GoldfineAmy is…
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Watch Now: Why It’s Hard to Prove Impact in Marketing Ops
I had a great time on the panel for Perkuto’s “MOps Chat” webinar on “Why It’s Hard to Prove Impact.” We discussed the results of Perkuto and Adobe’s survey of Marketo Engage users’ priorities and challenges, and how marketing ops practitioners can best meet their goals. You can watch the recording now! Amy GoldfineAmy is…
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Register Now: Why It’s Hard to Prove Impact in Marketing Ops
I’m thrilled to be on the panel for Perkuto’s upcoming “MOps Chat” webinar on “Why It’s Hard to Prove Impact.” I’m in incredible company—join me, Brooke Bartos, Jessica Meyers, Darrell Alfonso, and Paul Ferrer for a live discussion on Tuesday, August 30th at Noon PDT / 3:00 PM EDT. We’ll be discussing the results of…
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Listen to My Ops Cast Episode: WTF is Marketing Operations?
It probably comes as no surprise that I love talking about the Four Pillars of Marketing Operations. So you can imagine that I was thrilled when Ops Cast by the MO Pros asked me to come on the show to discuss it! I had a great time chatting with Michael Hartmann, Mike Rizzo, and Naomi…
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Let’s Talk About Teams, Turnover, and Trends
With 42% of marketing automation professionals leaving their companies last year, organizations are feeling the expertise pinch. The demand for expertise in marketing (and Marketo Engage specifically) is at an all-time high. When marketing operations turnover means you’re down a team member, or two or three, how do you meet deadlines and minimize disruption? I…
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What I Learned from Accidentally Spamming Our Customers
I recently had the pleasure of chatting with Jessica Meyers on The MO Pros “MOOPs TV.” I shared one of my biggest marketing mistakes: the time I created an infinite loop in Marketo Engage and accidentally spammed 100 of our customers. Serious oops! It was a big learning experience for me and my team, and…