Category: Platform Ops
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Adobe Summit 2023: DRY Clean Your Marketo Engage Instance
Hello and welcome to MarketingOpsAdvice.com, the site to help you grow your marketing operations career and work smarter. If you landed here via my Experience Maker’s Spotlight presentation at Adobe Summit and are looking for more about “DRY cleaning” your Marketo Engage instance, you’re in the right place. Marketo Engage is built on the database…
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Martech Health Check: Status Notifications
As a marketing operations professional, a key part of your job is administering your team’s martech platforms. You need to make sure your tools are running in tip-top shape, and it’s important to establish routines to keep your instance healthy. This post is the second in a series covering martech “health checks”: simple ways to…
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MarTech Health Check: Marketo Morning Routine
As a marketing operations professional, a key part of your job is administering your team’s martech platforms. You need to make sure your tools are running in tip-top shape, and it’s important to establish routines to keep your instance healthy. This post is the first in a series covering martech “health checks”: simple ways to…
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My Favorite Adobe Summit 2022 Sessions
Adobe Summit is one of my favorite marketing operations conferences. It’s a great chance to hear from Marketo Engage power users, learn about the latest innovations, and get a sneak peek into the Marketo Engage roadmap. Although I dearly miss catching up with everyone in Vegas, Adobe’s done a great job turning Summit into a…
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WTF Is Marketing Operations?
Why Nobody Fully Understands Your Job (and Neither Do You) Every time someone asks me what I do, I silently groan. How do you explain marketing operations? I even have a hard time succinctly explaining my role to people in my own company, let alone friends and family who don’t work in tech. The truth…