Month: August 2022
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Martech Health Check: Status Notifications
As a marketing operations professional, a key part of your job is administering your team’s martech platforms. You need to make sure your tools are running in tip-top shape, and it’s important to establish routines to keep your instance healthy. This post is the second in a series covering martech “health checks”: simple ways to…
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Register Now: Why It’s Hard to Prove Impact in Marketing Ops
I’m thrilled to be on the panel for Perkuto’s upcoming “MOps Chat” webinar on “Why It’s Hard to Prove Impact.” I’m in incredible company—join me, Brooke Bartos, Jessica Meyers, Darrell Alfonso, and Paul Ferrer for a live discussion on Tuesday, August 30th at Noon PDT / 3:00 PM EDT. We’ll be discussing the results of…
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You Need a Martech Changelog
As a marketing operations professional and a marketing technology admin, how do you keep track of critical changes to your tech stack? Some systems make it easy to track changes, and others…not so much. However, system audit logs only tell you who changed what—but not the why. That’s why it’s crucial to keep a martech…