Month: September 2022
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Listen: My fwd:thinking Episode on Decentralized Campaign Ops
My colleague Geraldine Gudiño Garcia and I were on the fwd:thinking podcast this week talking about how we support our decentralized campaign ops model. Hope you enjoy! Amy GoldfineAmy is the founder of MarketingOpsAdvice.com. She is passionate about helping marketing operations professionals grow their careers and work smarter. Amy is a 4X Marketo Champion with…
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Listen: My Must Contain Episode on The Four Pillars
I had a great time on the Must Contain podcast talking about my favorite topic: The Four Pillars of Marketing Operations. We discussed how you can use the Four Pillars to strategically grow your Marketing Operations team. Listen now on the web, Apple Podcasts, Spotify, or your favorite app. Hope you enjoy! Amy GoldfineAmy is…
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Watch Now: Why It’s Hard to Prove Impact in Marketing Ops
I had a great time on the panel for Perkuto’s “MOps Chat” webinar on “Why It’s Hard to Prove Impact.” We discussed the results of Perkuto and Adobe’s survey of Marketo Engage users’ priorities and challenges, and how marketing ops practitioners can best meet their goals. You can watch the recording now! Amy GoldfineAmy is…