Category: Four Pillars
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Listen: My Must Contain Episode on The Four Pillars
I had a great time on the Must Contain podcast talking about my favorite topic: The Four Pillars of Marketing Operations. We discussed how you can use the Four Pillars to strategically grow your Marketing Operations team. Listen now on the web, Apple Podcasts, Spotify, or your favorite app. Hope you enjoy! Amy GoldfineAmy is…
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Listen to My Ops Cast Episode: WTF is Marketing Operations?
It probably comes as no surprise that I love talking about the Four Pillars of Marketing Operations. So you can imagine that I was thrilled when Ops Cast by the MO Pros asked me to come on the show to discuss it! I had a great time chatting with Michael Hartmann, Mike Rizzo, and Naomi…
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WTF Is Marketing Operations?
Why Nobody Fully Understands Your Job (and Neither Do You) Every time someone asks me what I do, I silently groan. How do you explain marketing operations? I even have a hard time succinctly explaining my role to people in my own company, let alone friends and family who don’t work in tech. The truth…