Category: Uncategorized
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You Need a Martech Changelog
As a marketing operations professional and a marketing technology admin, how do you keep track of critical changes to your tech stack? Some systems make it easy to track changes, and others…not so much. However, system audit logs only tell you who changed what—but not the why. That’s why it’s crucial to keep a martech…
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How to Be an Ally This Pride Month (and Year-Round): Share Your Pronouns
🌈 Happy Pride Month! 🌈 Time to change your profile picture and Zoom background and wear all your rainbow accessories! That’s all you have to do to be an ally to LGBTQIA+ people, right? Wrong. Allyship isn’t just about what you wear or what you post on social media. It’s about showing respect and empathy…
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Let’s Talk About Teams, Turnover, and Trends
With 42% of marketing automation professionals leaving their companies last year, organizations are feeling the expertise pinch. The demand for expertise in marketing (and Marketo Engage specifically) is at an all-time high. When marketing operations turnover means you’re down a team member, or two or three, how do you meet deadlines and minimize disruption? I…
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Welcome to Marketing Ops Advice
I’m Amy Goldfine, and I love helping marketing operations professionals grow their careers and work smarter. I’m a 4X Marketo Champion with 10 years’ experience in high-growth B2B SaaS companies. I live in the San Francisco Bay Area with my Cajun Terrier, Helo. Pronouns: she/her. On this site you’ll find posts about marketing operations strategy,…