Author: Amy Goldfine
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Listen to My Ops Cast Episode: WTF is Marketing Operations?
It probably comes as no surprise that I love talking about the Four Pillars of Marketing Operations. So you can imagine that I was thrilled when Ops Cast by the MO Pros asked me to come on the show to discuss it! I had a great time chatting with Michael Hartmann, Mike Rizzo, and Naomi…
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How to Find a Great Marketing Operations Agency
The demand for marketing operations professionals continues to grow. But that doesn’t always mean hiring full-time, in-house team members. Bringing in outside help is a great way to add capacity to your team, tackle complex projects, and get access to experts. And in this competitive job market, when there are more open roles than people…
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Resources for Learning Marketo
Whether you’re new to marketing ops, switching marketing automation platforms, or want to deepen your technical skills, there are a ton of resources to teach you how to learn Marketo Engage. From guided trainings to YouTube to blogs to Slack, there are lots of ways to learn how to use Marketo Engage. If you think…
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MarTech Health Check: Marketo Morning Routine
As a marketing operations professional, a key part of your job is administering your team’s martech platforms. You need to make sure your tools are running in tip-top shape, and it’s important to establish routines to keep your instance healthy. This post is the first in a series covering martech “health checks”: simple ways to…
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Let’s Talk About Teams, Turnover, and Trends
With 42% of marketing automation professionals leaving their companies last year, organizations are feeling the expertise pinch. The demand for expertise in marketing (and Marketo Engage specifically) is at an all-time high. When marketing operations turnover means you’re down a team member, or two or three, how do you meet deadlines and minimize disruption? I…
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Take Ableist Language Out of Your Job Descriptions
A friend recently told me about a marketing operations job posting that included the following: The ability to lift objects over 30 pounds The ability to sit or stand for long periods of time Manual dexterity and ability to bend, reach, stoop I honestly can’t imagine any scenario where a marketing ops professional would need…
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Tips for Taking Your Marketo Engage Certification Exam
Becoming officially Marketo Engage Certified is a great way to showcase your expertise in the platform. If you’re preparing to get certified, you may be wondering what it’s like to take it remotely from your own home. I’ve compiled Marketo Certification tips that I’ve gotten from other Marketo Engage Champions as well as my own…
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My Favorite Adobe Summit 2022 Sessions
Adobe Summit is one of my favorite marketing operations conferences. It’s a great chance to hear from Marketo Engage power users, learn about the latest innovations, and get a sneak peek into the Marketo Engage roadmap. Although I dearly miss catching up with everyone in Vegas, Adobe’s done a great job turning Summit into a…
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What I Learned from Accidentally Spamming Our Customers
I recently had the pleasure of chatting with Jessica Meyers on The MO Pros “MOOPs TV.” I shared one of my biggest marketing mistakes: the time I created an infinite loop in Marketo Engage and accidentally spammed 100 of our customers. Serious oops! It was a big learning experience for me and my team, and…
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WTF Is Marketing Operations?
Why Nobody Fully Understands Your Job (and Neither Do You) Every time someone asks me what I do, I silently groan. How do you explain marketing operations? I even have a hard time succinctly explaining my role to people in my own company, let alone friends and family who don’t work in tech. The truth…